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Digital Marketing Trends In 2024

The Top 8 Digital Marketing Trends For Your Digital Success

If I had told you this ten years ago, you wouldn’t have believed!

But now, the business plan, customer preferences, and purchase habits are dominated by algorithms. Yes, it’s the search engine algorithms that determine the entire marketing and sales process.

If we walk down the past, marketing was once all about print and TV ads, then comes the digital advertising, the one where we all were trying to figure out how to go live with simple web templates, plain images, and dry texts filled up with keywords, keywords, and keywords.

Now, we no longer care about being found online but to be recognized. Recognized by the search engine and by the audience as a brand. So, everyone in the online marketing started to create experiences that engage and inspire customers.

This is how the digital marketing services and digital marketing agencies grew faster than we thought!

So now, what’s new about digital marketing in this article?

We know that you can find hundreds of articles already fighting to rank on search engines to feed you about whats and hows of digital marketing trend. But still, we want to join the conversation. After a lot of thinking (maybe not really a lot…), we wanted to discuss ‘what are the digital marketing trends that we can expect in the future?’

Trust me, you won’t feel losing while reading this. Okay, heading straight to the topic, now in 2024, we have already got artificial intelligence and human emotion, like bread and peanut butter (a better combination than just the plain butter 😅).

This Is How They Work Together: The AI that predicts what is going to trend in the market and in the future and human creativity to give you a personalized content for a brand experience (a perfect partnership!).

If you wanna stick to the trend, then you have to be flexible in clubbing informative and engaging content, and also make sure your customers know that you know them.

Well, what’s gonna be the digital marketing trend in the upcoming months? Let’s try some predictions.

1. Not Just SEO, But AI-Powered SEO

SEO is not about keyword stuffing, not about posting dry content, not about pleasing search engines to rank your pages anymore. It’s about predicting the trends of the market, understanding your customer behavior, and delivering the right content that will engage them with your brand.

With a lot of data from AI tools, you can now easily create digital marketing strategies and execute them without breaking your head.

But remember, being unique is attractive, being bold is praised, and emotion is always a connection.

When your SEO strategies include all this in their secret ingredient, then your customers are going to be more likely to find you as their best choice.

2. Virtual Reality Is The New Reality

No need to be said to be understood, since we all know that, to attract a heart, you must first please the eyes. Yes, that goes well with marketing. Attention-seeking is the first move to make your customers recognize you are live in their digital world. Then virtual reality is the best option for attracting your customers.

To give you a realistic example of how VR is used in digital marketing strategy, IKEA, the brand that we all know, is giving its customers a deeper experience with its VR shopping feature. For this, you have to download their application, select the product you like, click on the camera, and snap your room. Now you will be able to view how your favourite product will look in your room. With this, you can see if it fits, and if not, then swipe next and move on. Shopping now is more convenient, right?

This is how virtual reality influences the digital marketing trend and customers.

3. Visual Search For More Intuitive Connection

Visual is always the better way to find what we are expecting. This is what customers now prefer, and technology also adapts.

Maybe this example can give you some clarity. Zara, a well-known clothing brand, uses a visual search feature to help their customers find their preferred products. If you like an outfit worn by your favorite celebrity or someone from your neighborhood, you just have to capture a picture, upload it to their website, and find a similar outfit.

Easier to shop and sell is it! But it needs real work to implement this visual search strategy in your online marketing. With AI and real-time insights, you can optimize your visual search with high-resolution images, perfect alt-texts, descriptive file names, schema markups, and allow customers to upload images.

Rather than keywords, here search engines use a vast database of images to search and find a similar result.

4. Voice Assistance For A Louder Reach

Optimizing your voice search feature is no longer an option, but rather a compulsion. Like Siri and Alexa, your brand needs to listen to your customer’s commands and provide them with what they ask.

Let your creativity focus on long-tail keywords, optimize for local SEO, use mobile-friendly websites and apps, and create conversational content.

5. Augmented Reality Is The Best Narrative

In marketing, everything we try on is a gameplay. That is AR, giving us a creative experience in the digital marketing trend. When talking about a creative experience, we might remember the Coca-Cola’s Art Gallery ad. Creative and interesting, isn’t it? Now it’s a possible digital marketing trend that we must try to keep in the loop.

6. Sustainable Marketing: Values Attract People

Keywords may attract search engines, and creativity attracts engagement, but it’s only the value of a brand that attracts community. If you go with all the possible marketing activities where you bring out your social values, then you are celebrated.

We will not easily forget the pandemic period and how brands extended their support. Like Dove, who used the social event to support their ad campaign, ‘courage is beautiful’ shows their value by praising healthcare and frontline workers, is still remembered. That’s the value any brand needs to have.

7. E-A-T (Expertise, Authoritativeness, Trustworthiness)

Follow the EAT principle to nourish your SEO. If your Digital Marketing strategy has in-depth knowledge of the industry and topics, offers credible information to customers, and is able to build trust, then you pass the test.

8. If Content Is King, Then User Is Queen

Google now considers user experience as a ranking factor. If your articles and pages are relevant, loading fast, mobile-friendly, and have higher customer engagement, Google considers your content highly valuable and ranks automatically.

With all this, we are sure that the future of digital marketing is gonna be loaded with exciting opportunities, challenging possibilities, and creative solutions. To keep your brand in line with this digital marketing trend, you must adapt to the technology with creativity and innovation in the process. Let’s start here with the first step of creating your brand.

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