Retargeting vs. Remarketing: Which One Should You Choose?

Retargeting vs. Remarketing: Key Differences and Which Strategy Fits Your Business

Figure out how you can utilize retargeting and remarketing to convert potential customers and drive engagement with existing or dormant customers.

Have you at any point thought about how Facebook knows when you’re keen on Nike tennis shoes or how Amazon realizes you neglected to arrange that mat in your shopping cart? You could believe this is on the grounds that they’re keeping an eye on you, however actually you’re basically in a retargeting or remarketing campaign.

In this article, you’ll learn:

What’s The Difference Between Retargeting and Remarketing?
How Does Retargeting Work?
How Does Remarketing Work?
Retargeting Use Cases
Remarketing Use Cases

What’s the Difference Between Remarketing and Retargeting?

Remarketing and retargeting are two comparative marketing campaigns marketers use to convert potential customers and engage with existing or dormant customers. Remarketing campaigns target clients in view of their purchase interest with a brand, and retargeting campaigns target existing customers based on their engagement with a brand.

What Is Retargeting?

Retargeting is the most common way of attempting to change over potential clients who have played out a particular activity that signs interest in your business, such as survey a specific product, adding an item to their cart, or signing up for a demo.

Your objective with retargeting is to contact these clients through display ads, SMS, or email to attempt to convert them. An instance of retargeting is in the event that you send an email to a through the client checkout process however deserted it. With a retargeting effort, you could make an email empowering them to return and finish their buy.

You can likewise retarget from on location and off-site collaborations. On location connections are occasions that a client has directly performed on your site, and off-site collaborations occur on different stages, like social media platforms. You can retarget clients who show high-intent signals, like commenting on one of your social posts or watching a demo video.

You can utilize a Pixel or a Conversion API to collect and send customer and conversion data to ad platforms to help with audience building and campaign optimization. However, with the deprecation of third-party cookies, the Pixel is dying out, and companies favor using Conversion API.

What Is Remarketing?

Remarketing is the most common way of attempting to reconnect with dormant or churned customers to build their lifetime worth and drive them to an activity like purchasing a product or re-subscribing to your service.

The essential objective of remarketing is to keep customers engaged in with their brand so they spend more money on your products and services. For instance, in the event that you’re an espresso organization like Starbucks, and a client hasn’t purchased a beverage over the most recent fourteen days, you could send them an email with a unique advancement to attempt to get them back in your store.

How Does Retargeting and Remarketing Work?

The way to running powerful retargeting and remarketing campaigns is linked to your data infrastructure. In the event that you have an absence of client information or experience difficulty getting to it, it will make it challenging to obtain the outcomes you need.

Before you might begin pondering retargeting or remarketing, you should gather customer behavioral data. This will give you the experiences you really want to fragment your audience and understand what your Digital Marketing strategies are going to be.

The most common way to capture this data is via an event tracking tool. They give a software deployment kit (SDK) you can convey to your site, server, or versatile application to catch user-completed events, such as viewing a page or adding an item to your cart.

To boost the advantage of this information, you really want to unite it into a single location. Most organizations utilize an data warehouse or a Customer Data Platform (CDP), but there’s a growing trend to use both or a Composable CDP.

With a Composable CDP, you can construct your audience with your behavioral data as well as any of your client information and afterward sync those target audiences to different marketing tools. With all your customer data available, you can construct more unambiguous crowds to control your retargeting and remarketing efforts and make hyper-personalized messaging to help your conversion rates.

Retargeting Use Cases

Retargeting gets you before your customers at relevant times in light of client conduct to attempt to switch them over completely to a move they didn’t make. Get motivated with these retargeting strategies.

Cart Abandonment

Cart abandonment campaigns assist you with empowering clients to return and finish their purchase. Assuming that you’re an online business organization like Amazon, you presumably have clients adding things to their trucks constantly. The disadvantage is that you probably have an equivalent number of individuals leaving their shopping baskets without finishing their orders. To build the quantity of clients finishing their orders, Amazon sends customized messages or message pop-ups reminding them to finish their purchase, so the things show up by the ideal date.

Dynamic Ads

Dynamic ads let you transfer your product catalog to an ad platform, so it effectively shows things a client might be keen on without making numerous multiple ad campaigns. In the event that you’re a web based dress store like Nike, you could have an enormous index of items a client can peruse. The issue is that making lobbies for each thing in your store can bring about many missions. By transferring the whole item index to a promotion stage, Nike can utilize dynamic advertisements to show the right item founded on the client’s conduct on your site.

Re-Engagement

Re-engagement campaigns assist clients with getting back to your business and keep getting esteem from your product or service. Assuming that you’re an internet-based video real time feature like Netflix, you believe clients should watch content on your foundation. One way Netflix solves this problem is by sending customers personalized emails nudging them to continue watching or alerting subscribers when new content is released that they might be interested in.

Remarketing Use Cases

Remarketing is perfect for reaching out with lethargic clients or assisting with expanding the income from existing customers. Here are probably the most common remarketing strategies that companies use today.

Win Back

Winback campaigns assist with bringing back revenue from churned or dormant customers. Assuming you’re an audiobook subscription company like Audible, client agitate is unavoidable. Clients could be stirring since they never again feel they get the worth from your service or basically can’t manage the cost of it. Discernible takes care of this issue by sending winback messages to attempt and reconnect clients with extraordinary special offers.

Loyalty Programs

Loyalty programs encourage customers to make rehash purchases by offering them extraordinary rewards and discounts. An incredible illustration of this is PetSmart. PetSmart has a faithfulness program with more than 65 million clients. The organization continually draws in with these clients through customized messages, SMS, and pop-up messages custom-made to every individual family or animal person, hence expanding gradual deals by 25% percent.

Upsells Campaigns

Upsell campaigns assist you with expanding your clients’ lifetime worth and yearly repeating revenue. For instance, a music streaming service like Spotify has many free users. Notwithstanding, a center use case for the organization is changing those clients over completely to paid subscriptions. On account of Spotify, the organization does this by permitting clients to preliminary their exceptional promotion free contribution at no charge, knowing a sub-part of those clients will remain bought in the wake of seeing the item’s worth.

Final Thoughts

Retargeting and remarketing campaigns are unimaginably valuable, however fabricating the audiences expected to control these missions can very challenge. Getting hold of the information you really want to assemble these audiences is troublesome. Many organizations are going to Composable CDPs like InfinityHub to battle this test.

InfinityHub is a Composable CDP that gives a set-up of marketer-friendly tools you can use to build and manage audiences directly from your data warehouse and automatically sync those audiences to all of your different ad networks and marketing channels so you can deliver personalized experiences and orchestrate multi-channel campaigns. To find out more, book a demo with one of our solution engineers to learn how InfinityHub can help.

Frequently Asked Questions

What Is an Example of Retargeting?

An example of retargeting is when a user visits an online store, views a product, and later sees ads for that same product on other websites or social media, encouraging them to complete the purchase.

Is Remarketing the Same as Retargeting?

Remarketing and retargeting are similar but not the same. Remarketing typically focuses on email campaigns, while retargeting uses display ads to re-engage users who visited a site but didn’t convert.

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