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SEO Team
January 20, 2025
Generate Leads on Social Media – Lead Generation Strategies
Social Media is known for communicating with our dear and known ones in general. However, it also helps to benefit business by reaching potential customers who are new to our business stream. Since millions of people are around the world where the need of the interactions between them is needed, social media is considered as one of the best mediums with high engagement that gives a perfect interaction between business people. Social media comprises of various digital channels for marketing. This process of collecting potential customers or generating leads using various social media platforms is called Social Media Lead Generation.
There are various social media channels such as Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok that enable lead generation. Let us see how Social Media Lead Generation is enabled on each platform.
Social Media Lead Generation
Facebook:
Facebook, Instagram, and WhatsApp belong to the same parent category, Meta. It is said that when we have a deep knowledge of how to implement Facebook marketing, it is easy to learn the strategies of other social media platforms. Facebook is considered as the superior and base of all the other platforms. A Facebook account is used generally to contact our friends and family. We cannot use it for business purposes. We need a business page for accessing brand promotions. A business page cannot be directly created, it can be created only from a Facebook account. We can either create a new business page or can get access to an already created business page. Several tools are available on Facebook for marketing products or brands. The main tool for running Facebook ads is the Ads manager. It is considered as an all-in-all tool for running ads on Facebook, Instagram, and Messenger. It manages where the ads can run, and what the range of ads performance is in achieving the target business goals.
In the case of IOS and Android, the Ads manager app is used for tracking the campaign traffic and engagement. Despite the location where we are, we can edit the ads, budgets, and schedule dates for publishing. We must choose the objectives based on our business goals from the given list. We must create new ads by filling in the relevant details for the parameters asked. Then we must choose the target audience based on our goals to be achieved. We can adjust the target audience based on our requirements. The third step is for us to fix and manage the ad budgets. For any ad to be created and published, we must fix a budget. We can either fix a campaign budget or an ad set budget. This helps us to get reliable results at minimum cost. Ad set budgets help to fix individual budgets that support bid strategies. For both categories, we must fix either a daily budget that sets up a fixed rate for running ads each day, or a lifetime budget that will be spent for the overall runtime of the campaign ad. Fix an overall budget and mention whether it is for daily or till the end.
We can enable ads to run across multiple apps to achieve better and satisfactory results. We can enable to run ads across Facebook/Instagram stories, feeds, or messenger. Our ads can be run on Facebook reels and instream videos.
Meta business suite option enables us to view the same ad that runs on Facebook, Instagram and WhatsApp. The only thing we must do is mention the page link of Instagram and WhatsApp contact number.
We can also adjust our campaign goals such as enabling us to run multiple ads at the same time. We can edit the ads or delete an existing ad using Ads manager. We can edit the images on Facebook by using Change media option. Images must be updated and uploaded frequently to gain satisfactory results. Once the editing is complete, we must publish the ads to make it visible and active. Also, we can improve the dynamic performance of Facebook ads by creative parameters such as relevant videos and texts.
Finally, we must analyze which ads run with greater traffic, reach target audience, and generate maximum leads.
Instagram:
Among the other social media platforms, Instagram is considered to be the most accessible and used digital channel among customers. Especially among the young generations, Instagram plays a key role. Instagram is mostly featured on mobile phones rather than desktops, laptops, or other types of systems. It is very friendly and robust in nature. For any type of business which needs digital promotions, Instagram is undoubtedly preferred.
We must use business/professional accounts to run ads for lead generation. When our business goal is generating leads, we need to choose the objective as lead generation. We need to craft suitable bio information for our account. Brand name is the first part that is visible or searched for by the potential customers. Next is the profile picture that attracts the customer’s eye. Choose an image that speaks the brand message or promotion to the client/audience. The category should replicate the business brand. Next comes the heart of our Instagram bio, a relevant description. We can use up to 150 characters which reflect the promotional description about the brand and services to the client. Including keywords helps to make a valuable description. Relevant hashtags to be included in Instagram bio. Once when we click the hashtags, we are redirected to a discover feed. Precise information attracts customers, thus enabling lead generation.
Twitter:
Twitter is expensive compared to other social media platforms. Twitter allows us to promote any type of brands. The first step is Twitter Bio with valuable information. We need to have a link directing to our landing page in our bio. We can add relevant keywords and hashtags to our bio. When anybody searches for business relevant keywords, our profile appears in the search results and helps in generating leads. We can pin the tweets that attract our valuable customers.
LinkedIn:
LinkedIn is used by professionals for brand promotions and converting leads to customers. This is a well-suited social media for B2B lead generation. Like Facebook, a business page is created for running advertisements. We must set up a suitable and clear picture and headline. Frequently, posts should be updated, and we can find leads using Sales Navigator. Automated tools are used for lead generation. We can organize live events to generate leads on LinkedIn.
YouTube:
YouTube is used to run skippable, non-skippable ads, and video ads. This helps to promote brands and convert sales to leads.
The ultimate aim of any technology is to generate business leads. Social Media Lead Generation Strategies are used in various aspects for promotion. Here we see the ways to generate leads on social media platforms and how to access it:
1. Optimize the Profile
The primary thing that the potential customers see is the profile information. Profile optimization helps customers to interact with the brand for a long time. Now let’s see below what details are required in a profile:
- Contact information
- Quick links to emails
- Brand descriptions
- Profile picture
- Call-to-action buttons
Contact information includes the correct phone number, email address and other forms of contact. We can use unique features such as CTA (Call-To-Action) for newsletter subscription or to reserve an appointment. We can use social media channels to generate a link to our profile. The next is the brand descriptions. The description content should be short and precise. Repetitive content should be avoided. The brand descriptions should contain the unique features explanation and brand promotions. Also, we need to choose a suitable image for the profile picture, and this denotes the brand campaign. When a customer views the profile, they should be able to understand the brand.
2. Landing Pages
When a customer clicks a link to visit the website, a relevant landing page that explains clear product information should be generated. This attracts the user with the relevant information creating a high chance of converting them into leads. Incase if we add forms, we should ensure the details asked for are necessary and simple, because if we ask for too much sensitive information, there may be a chance of the user trying to skip the question in the form.
3. Social Media Paid ads
Social media is popularly known for running advertisements and promoting brands across businesses and industries. Paid ads help to send messages or information directly to the target audience whom we focus on. Social media ads help to focus on the target audience directly, based on the demographics and location. This helps to increase traffic and improve engagement.
4. Retargeting Ads
While we can use ads to convert the target audience to leads, there may be a chance of losing them after some time. In such cases, retargeting ads is one of the great Social Media Marketing strategies to reach the same customers again. For example, when someone tries to view the landing page by clicking our ads, but does not submit the form, we can retarget them and help them in completing the form. Repeated leads visit the websites through searching or referral sites. Also, we can target those users who only read the daily blogs posted but do not subscribe to our newsletter. This results in increasing the click rates of our ads, giving satisfactory results and ensures retargeting ads as one of the successful lead generating strategies.
5. Discount Codes
Another way to promote brand awareness is discount codes. Discount codes have proven results in improving brand purchase. With online coupons, we can encourage customers to follow the brand, interact and give feedback on social media. When there is a necessity of getting more information from our potential customers, we can offer coupons, thus enabling them to complete the survey.
Additionally customized coupons help to gain more traffic. We can track from which marketing platform, more leads or traffic is generated, thus enabling us to improve the marketing strategies. Unique offers can be provided to a new customer, especially for aged people at low costs when compared with competitors. Coupon codes with discounts up to a certain range can be provided to the new customer after their first purchase.
6. Automation with Chat tools
In this fast world where everyone needs to get faster information about everything, we also need some Artificial Intelligence tools to chat.
Artificial Intelligence tools like Chatbots help to convert new customers to leads. They provide relevant answers when someone has queries about our brands by promoting them to the relevant people. Also, setting up a Chatbot that enquires about the customers’ personal information and collects details from the inquires is much easier and less time consuming compared with a member waiting the entire day to perform the same task.
We need to choose the correct tools and platforms that meet our requirements and achieve goals. For example, when we create a Content Calendar, we need to decide how and where to post it on social media. Market Automation Tool is used to schedule and publish it. Also, CRM tools can be used to track social media leads and their referrals. These tools can also be used to send automated images, emails, and notifications to customers. Finally, they also help to analyze and send reports on metrics.
7. Sharing Stories and Testimonials
We can use our past customers and new customers to engage in interactions. We can share testimonials, generated contents, case studies, and blog posts as proof to ensure that our business is trustworthy and engaging.
8. Live Features
The best way for customer engagement is interacting with followers in real time. Through live events on social media platforms, we can get feedback, reply to the questions asked and increase brand awareness or product services. This would help our brand to have expertise in the business industry and have continuous engagement with our target audience. Live videos of brand promotions help targeted customers visit the products and allow their referrals to visit them. Real time content generation helps in increasing traffic, gaining more customers to landing pages directly. Webcasts and webinars help as a B2B Content Marketing Strategy. We can record these events and replay them for higher reach. Replying to the feedback gives a positive vibration to the potential customers. When any negative feedback or sensitive feedback is raised, we must reply with a positive gesture which enables target customers to revisit the brand.
9. Ecommerce
When we research generating leads and sales in the ecommerce industry, Social Media Marketing is considered as a game changer. They play a key role in the growth of an ecommerce organization. We can increase the presence of various social media handles such as Facebook, Twitter, Instagram, for a great reach and drive more traffic to our website. Product information, discount offers, and other details should be frequently updated and visible to the customers. This enables potential customers and target audience to purchase the product and enhances the sales of the company.
10. Google Analytics
Once lead generation is done, it is necessary to find the performance insights and the metrics to improve them. Google Analytics tool is a popular performance tracking tool that follows certain goals. It monitors from which platform more customers have purchased, from which location, their demographic (age, gender) details, whether it is an organic or direct visit. It reports the overall engagement time of each visit. Insights help to gain more traffic to the least visited page.
Conclusion
With all the above stated techniques and strategies, Social Media Lead Generation is processed to meet business goals. Social Media Marketing Lead Generation Companies prefer the various techniques based on their requirements.
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