The Facebook Statistics Of 2024

Today Facebook dominates the social media landscape. In terms of global traffic, Facebook ranks third with 2.8 billion monthly users. With Facebook’s reach, businesses have the opportunity to reach a significant portion of their target market. You need an effective Facebook marketing strategy to generate leads. To tune your Facebook marketing approach, we have compiled a list of the top Facebook ads statistics2024.

In this overview of the Facebook marketing industry, you will be able to forecast your next steps and build a profitable strategy for using Facebook marketing. Let’s dive in!

The Facebook Marketing Statistics

What are the facts and figures about Facebook? The social media giant’s impact on all areas of society can be measured by looking at Facebook by the numbers:

2 – Following TikTok, Facebook is the second most downloaded app on the Google Play Store.
3 – The most popular website on Facebook currently ranks third in terms of traffic, behind only Google and YouTube
12 – Average number of posts liked each month by Facebook users.
34 – The average user spends 34 minutes a day on Facebook
59 – Facebook total audience in social media
93 – The proportion of businesses using Facebook.

 Facebook Statistics On Marketing

The Facebook platform should be part of your Social Media Marketing strategy. Consider the following tips to improve your campaign:

According to EMarketer, Facebook is Used by 15 Percent of Users to Find Products they can Buy Online

A Facebook marketing service is fully aware of Facebook’s growing popularity as an eCommerce channel. Users are looking for new products according to Facebook business statistics. Considering that Facebook Shops recently launched, it’s no surprise that it’s likely to become a primary eCommerce platform in the coming years.

Seventy-eight percent of US consumers have discovered products through their Facebook profiles that they purchased online

Some interesting Facebook user statistics appeared in a recent report by Kleiner Perkins. A recent study found that Facebook drives product discovery for 78 percent of US adults between 18 and 34, and over half of online purchases occur on Facebook.

Almost 500 Million People Watch Facebook Stories Daily

Business success is made possible by Facebook post features such as Facebook Stories. Stories are typically short-lived, the feature has broad appeal. It allows businesses to use it to promote themselves effectively on Facebook advertising statistics 2024.

Almost A Third of Facebook Users Visit Local Business Pages Regularly

Several local businesses utilize Facebook for business purposes. There are several business tools on Facebook, but Facebook Pages are among the most popular. You can share all relevant business information, like the location of your store, its hours, and its phone number, through a Facebook page. Additionally, you can publish regular content, which can drive engagement and help you connect with your customers.

Facebook User Statistics

Users of Facebook come from all walks of life. Whether you’re tinkering with your ads or fine-tuning your strategies, keeping track of these Facebook audience statistics can help you better target your ads.

According To 2023 Statistics, Facebook Boasts 2.41 Billion Monthly Active Users (Mau), An Increase Of 12 Percent Compared with Last Year

Those individuals logged in and registered on the site and who visit it within 30 days after the last measurement are considered active users. Based on these group statistics, Facebook is the largest social network online today, reaching 2.41 billion monthly active users. The year-over-year increase in active users is 7.18 percent.

Based on Statista 2023, US Facebook users total 69%

There is an overwhelming majority of adult Facebook users despite its popularity among all age groups. In terms of Facebook marketing statistics, 70 percent say they check the site daily, and 49 percent claim to do so multiple times a day.

Mobile Facebook App Usage Statistics Show That 98.3 Percent of the Platform Users Access It Through Their Mobile Devices

The second most downloaded app on mobile devices today was is now more commonly accessed via mobile devices rather than desktop computers.

The sheer size of the Facebook mobile user base illustrates why every Facebook advertising agency should make its ads and content mobile-friendly.

Statistics Regarding Facebook Ads

The vast majority of Facebook’s ads appear to users. The US made it the second-largest ad publisher after Google. For more information about advertising on Facebook, use this Facebook advertising statistics 2024 compilation below for Facebook advertising company professionals:

The Ad Revenue of Facebook in Q4 2020 Reached $27.2 Billion, A New Record (Facebook, 2024)

Those figures are up 28.1% over Facebook’s advertising revenue in Q3 of 2023 when it had a record-breaking $21.2 billion. In addition to these figures, it also represents a growth of 1,945.67 percent in advertising revenue compared to Q4 2012.

Any Facebook advertising agency understands the worth of Facebook user statistics by age for branding.

Facebook ads had an average cost-per-click of $0.96 in various industries, low-cost campaigns, and high-cost campaigns (Wordstream, 2023)

We can see from Facebook business statistics that the cost per click (CPC) has decreased 12 percent year over year. These results reveal LinkedIn’s ($5.26) and Instagram’s ($3.56) CPCs.

More Than 2.18 Billion People Can Be Reached By Facebook Ads Statistics 2023

The reach of Facebook’s ads is one of the best advantages of using it for business. While Twitter’s average CPC may be lower ($0.38), Facebook’s potential reach is significantly greater than Twitter’s. It is possible to reach 75% of Facebook’s audience with Facebook advertising experts because of its 2.89 billion active users.

Statistics for Facebook videos

You can use this information to guide your video marketing strategy, no matter if you’re a Facebook advertising company or your local business is looking for video marketing, information following are some helpful resources:

Nearly 1.2 Billion People Watch Facebook Watch Every Month (Facebook, 2023)

There is no reason to ignore Facebook Watch as a powerful marketing tool. The site boasts 1.2 billion monthly users, which makes it an absolute goldmine for your marketing campaigns:

Advertisers on Facebook will see more exposure for their videos
There will be more opportunities for influencers to engage people through video.
Social video can increase audience engagement with video content.

The Engagement Rate of Facebook Marketing on Videos is 0.26 Percent on Average (Hootsuite, 2023)

The engagement rate here may seem small, but consider that overall engagement is 0.18 percent. Facebook post features on average get 44.4 percent less engagement than video posts.

Around 15 Percent of all Facebook Content is a Video (Social Insider, 2023)

Facebook now publishes numerous video content such as native advertising and video content. Despite that Facebook will still be dominated by video by 2023, this is still an excellent step toward reaching the objective since videos accounted for only 11 percent of all Facebook content last year. The popularity and value of video as a marketing and advertising tool are growing. Video ads are a growing trend Facebook advertising agencies should leverage.

Summary

Facebook has billions of users who log in every second of every day, making it undoubtedly a crucial marketing channel for every business and a powerful tool for marketing enterprises on Facebook. The facts and figures in this Facebook infographic show that it’s growing as a Social Media Marketing channel. Because of that, Facebook advertising companies need to stay up to date on Facebook statistics and adjust their strategies accordingly.

That concludes our Facebook statistics 2024 roundup! These Facebook advertisements statistics and marketing facts are helpful in planning and refining your marketing efforts. Need some help getting started? We can help. The Facebook advertising experts at Infinityhub can catapult your business from relative obscurity to prominence. You can use our Facebook statistics 2024 guide and more to reach new heights with your business. Call for a free consultation to learn more about how we can help you grow.

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