Texvalley’s Digital Operation Transformation with InfinityHub

Texvalley, a complete textile trading market, designed to support the business structure of South India’s textile trade. The Ministry of Textiles funds Texvalley under the Comprehensive Powerloom Cluster Development Scheme.

Challenge

The Texvalley

Digitally transforming with innovative solutions to explore the future of excellence is a challenge initially for us. We had to create a unique approach to identify their requirement and the existing system to plan and implement the digital solutions. This gave us an opportunity to develop a framework with extensive knowledge and expertise in the technology. When there’s a high demand of challenge, the results too will speak in volume.

Identified Challenges

Strategy and Solution

Digital Focus

To bring in more registrations of Texvalley’s TAGEXPO Event, InfinityHub focused on multiple social platform marketing strategies. We were able to create a strong digital presence and awareness among the participants.

- Founder, InfinityHub

Texvalley created a new record of increase in participation count with InfinityHub’s digitally enabled solutions.

Multiple Platform Focus

InfinityHub identified to create multiple Social Media platform focus to attract more registrations through creative social media posts and ads.

Targeted Advertising

We used social media platforms such as Facebook, Instagram, and YouTube and conducted a series of targeted Email Marketing campaigns to promote the event and increase registration.

Digital Trademark

We ensured the event is legally protected with adhering to regulations, documentation and legal guidance. Following with all the regulations, we made constant digital presence of Texvalley even after the event.

Texvalley Now in Digital Valley

Reach and Influence:

The Actual Transformation: